Workday

Various large-scale exhibition graphics for Workday Rising, using library illustrations, working together with on-site contractors and in-house illustrator to create suitable illustrations for the main company event of the year.

Various large-scale out of home advertising, including exhibition stands at Workday Rising and Workday DevCon, and various conferences. This included print and digital campaigns, newspaper adverts, LinkedIn graphics, emailers, leaflets, pull-up banners, and invites, produced in a variety of languages for the EMEA region.

Digital infographic pdf design sent out to Rubix to highlight the many tools and benefits of using Workday as their provider. The infographic was designed in collaboration closely with a copywriter, who wrote tailored copy, which enabled me to create and select suitable illustrations to use in the layout, within the Workday brand guidelines. This was sent out to Rubix managers, which contributed to a successful outcome of Rubix becoming a Workday customer. Interactive digital PDF design sent out to prospective banking customers, using clickable links on the footer, portraying the journey of a fictional character ‘Lisbeth’, and her career ladder.

The infographic was designed in collaboration with marketing and a copywriter, who wrote tailored copy, which enabled me to create and select suitable illustrations relating to the narrative, to increase customers in the banking industry. Hyperlinks were created to enable the prospective client to read more on the website and email to enquire about the many Workday products.

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Fedrigoni 366/2024