Daisy-Lou London Brand Identity
Brand identity for London based gemologist and goldsmith jeweller, Daisy-Lou London. The logotype is inspired by old metal type, letterpress and wax seals. This strongly reflects Daisy's style and influence in her work, with a subtle monotone gothic feel with her hand beaten metal pieces. The logotype is used on her website and digital platforms, alongside gold foiled jewellery boxes, business cards and labelling system.