ReloKate Logo

Logotype for ReloKate, a relocation service, run by Kate Mitchell, who uses her name to be a play on words for her business. I created a european inspired handwritten logotype to appeal to 25-40 year old professionals looking to relocate to London for work. The logotype was hand drawn, scanned in and vectorised to give a personalised touch.

A suitable sans serif font was chosen for the website and strapline "It's Your Move". Kate chose a bold red for her identity to stand out from her competitors, which gives a professional and fresh look to her logotype, emulating her service and appealing to the right demographic.